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How We Increased Online Sales by Over 2000% In Less Than a Year

I’ve worked with all kinds of companies — major retail, SaaS, service businesses, and more — and I’ve learned a few things about how to increase online sales fast.

You need an effective strategy that evolves over time as your business and your customers change.

Growth is not always consistent. Even if consumers are spending more money online, they’re not necessarily spending more money with your business. Even an industry giant like Target sees huge peaks and valleys.

If you want more peaks than valleys, you have to pay attention to research and data. You also have to focus on the needs of your customers over the needs of your business.

That’s why I give away tons of free content. It’s not because I have nothing else to do with my time. I give away content to establish my brand, spread brand awareness, gain trust, and build relationships with potential customers.

Plus, I’m encouraging reciproity. If I’m generous with my time and knowledge, customers often become generous with their cash. They want me to help them achieve the same results I’ve gotten from my strategies.

Seth Godin, a remarkable contributor to marketing worldwide, famously said, “Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.”

When I give away free content, I’m connecting with people who really want to hear what I’m saying.

You can do the same with your own content. It’s just one way to get more online sales fast. I’ve also gathered a list of other techniques you can try.

Reap trust

If you don’t believe that trust matters in business, consider the number of companies that have experienced huge financial losses subsequent to data breaches. The average data breach costs a company about $3.6 million.

CSO contributor Michelle Drolet notes, “Breaches will happen, but how you act to mitigate them has a very real impact on the bottom line.” If you can rebuild trust after it’s broken, you won’t suffer the same financial loss.

The same goes for any breach of trust. When you break promises to your customers, provide false information, or fail to publish credible content, you lose trust.

How do you build trust? There are a few best practices to follow.